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Here, we have published articles related to tea and tea business, written by experts and by everyday tea users. This articles will give you an indepth insights on tea. These will help you take right decissions when you buy tea for your business or for your home use.
Simple procedure for Blending Tea and make it high quality tea.
Tea blending is very important for launching your own packet tea or your own brand.
Blending is an easy job. In a simple language blending means mixing a few items together.
You can make one or more blends of tea for selling your own packet tea.
Have you noticed, almost all packeted tea are mixture or blends of 4/5 types of tea.
Blending of tea is done primarily for changing the basic taste of tea. Secondly, to enhance its taste and flavour.
Thirdly, to maintain similar quality of tea or to maintain similar taste of tea.
Fourthly, to cut down the cost of tea and make it more affordable to mass buyers.
If you are an student of tea technology, you have already learnt that after production, tea is graded according its sizes.
Every size of tea has got different taste and flavours. Simple rule is bigger the size of granules, higher flavour is there.
On other side smaller sized granules make the tea, strong to stronger. That means BOPL will have more flavour than strength.
Where as Dust will be more strong than have flavour.
Do you remember, you had taken dip tea in last train journey.
If you open those small tea bags, you will find 2 gram, either PD or Dust or a mix of these two grades in the tea bag.
All buyers prefer strong tea with good flavour.
But degree of strongness vary from buyer to buyer.
Some might prefer too strong tea and some might prefer moderately strong tea.
So to make a tea average strong you are required to modify its strength by either blending it with smaller grades or mixing high quality strong tea.
Similarly, to keep or enhance its flavour, either use big or bigger size of granules or go for high cost high flavour tea.
In the beginning of this article, we mentioned that almost all packet tea makers use 4/5 types of tea.
Please check your home tea packet.
You will find 4/5 types of tea in that.
Some are bigger, some are medium, some are small some are powdery, some are black and some are brown.
Even if you open same tea brand of different production months, very good possibility is there that sizes of tea granules in 2 packets are absolutely different.
You may even find that there are subtle or in worse case differences of taste in two production months.
From this above points, we will note down how to blend tea with zero mistake.
As we have mentioned, bigger granules are used for flavour and smaller granule are for liquor. So use BPs, BOPL, BOP or BOPsm for flavour. BPs and BOPL are large in size, so these are not very eye soothing.
So if you use these 2 grades then use these as low as possible. May 5 to 10%.
BOP is acceptable in eyes. So this may be used more in quantity, may be 20%.
Bopsm contains flavour and liquor. So that may be used more in quantity. If you use even 30% BOPsm, it will enhance your tea quality in every respect.
Similarly BP is also contains both flavour and liquor.
In fact, we consider BOPsm and BP as premium grades and generally these two grades fetch more price than other grades. Bp may be put 50 / 60% or more in a tea blend.
OF grade contains more liquor than flavour. 20 / 30% OF in a blend will give you very strong liquor.
PD and DUST similarly contain much more liquor and low to very low flavour. 10% PD is generally sufficient for any normal blend.
It will make your tea very quickly in comparison to bigger sizes like BOP or BOPsm. Dust is powdery in size.
It has a tendency to come down though strainer. It makes very quick and strong tea.
It is mostly used to make tea bags. We suggest use 2 /3% or less in a standard blend of tea.
To cut down cost and to maintain similar standard throughout the year, you may use both primary and secondary of all these grades.
Tea gardens generally make BETTER tea from April to May. Best tea during June to August.
Again Better tea from September - November (Except during Puja Flush). GOOD tea in DECEMBER and MARCH. Mid January to Mid March generally production remains closed in eastern Indian tea gardens.
Depending on this callender you may increase or decrease quantity of primary or secondary.
For example During JUNE to AUGUST, when tea is of BEST quality, you may increase secondary and cut down primary.
That way you can maintain a standard quality and at low price. Again when tea is only GOOD quality during December onwards, you can increase primary and decrease or stop using secondary.
When you actually blend tea, always make sure that colour of all the grades are as far as possible, similar, if not same.
When you mix secondary with primary then there is a very good chance that there will be a variation of colour.
Better remain careful when you buy tea.
Many tea gardens in West Bengal forcefully make their tea appear blackish at the cost of its Strength.
That type of tea is low priced and good for mixing or blending with good quality tea.
To find most prefered blend for your area, try to copy your local popular brands' blending.
Dont worry, if you can not copy it 100%,
Because it can not be done.
Neither original blender can make it also.
First you blend it in small quantity, may be a blend of 20 grams. Taste it, if you like it, your job is done.
If you do not like it or you want to improve it further, just change the grades' ratio.
May be use more BOPsm and less PD or vice versa or any other combination to arrive at your best blend.
Once you are satisfied, your blend is ready.
One reminder. Everytime you buy tea, quality will be different every time, even if you buy it from same gardens.
So the process of blending you will require to do after every purchase.
Suraj Pratap Singh
सीटीसी अथबा काले चाय का श्रेणी
ई नए चाय व्यवसायी अक्सर प्राइमरी, सकेंडरी या आरपी चाय के बारे में भ्रमित हो जाते हैं। आसानि से समझने के लिए, हमने प्राइमरी, सेकेंडरी और आर पी चाय की व्याख्या करने का निर्णय लिया है। जब नए हरे पत्ते को संसाधित और वर्गीकृत किया जाता है, प्राइमरी चाय बन जाती है। प्राइमरी चाय हर चाय फेक्टरी की सर्वोत्तम चाय होता है। प्राइमरी चाय देखने मे उज्जल काला आर पीने में भी कड़क ओर सुगंधित होता है। प्राइमरी का कोवलिटी ओर दाम भी सबके ऊपर रहता है। अगर हरी पत्ती कोमल ओर छोटा आकार की है तो उससे ज्यादा परिमाण या पूरा ही प्राइमरी चाय बनता है। लेकिन अगर उसमे बड़ा ओर कर्कश हरि पत्ति है तो सॉर्टिंग मशीन उसे प्राइमरी चाय से अलग कर देते है। उसी अलग चाय को सेकेंडरी कहते है। सेकेंडरी कम काला या भूरा रंग के होते है। ओ प्राईमरी की जैसा उज्जल नही होते। उसमे फाइबर भी थोड़ा ज्यादा होता हैं। उसका स्वाद भी कम कडक ओर कम फ्लेवर का होते है। प्राइमरी और सेकेंडरी के कुछ परिमाण चायमें अधिक फाइबर होता है या बड़ा बड़ा आकार का होता है। इस चाय को फिरसे मशीन में चलाना पड़ता है। उसमे कुछ नया हरि पट्टी भी मिलाया जाता है। जैसे इसको फ्रेश चाय के जैसा लगे। इसीको आर पी या रेप्रोसेसड चाय बलते है। सीटीसी मशीनों में यह फिर से काटा जाता है जैसे कि नई चाय बनाई जा रही है। जैसे ये रद्दी से बनाया जाता है ओर दो बार मसीन में चलाया जाता है, इसी लिए इसका कोवलिटी सबसे नीचे ओर दाम सबसे सस्था होता है। सॉर्टिंग मसीन से सब चाय को अलग अलग साइज में बिभाग या ग्रेडिंग किया जाता है। फिर साइज के हिसाब से उसका नाम दिया जाता है। अगले बार इस बिभाग का अलग अलग चाय का नाम का चर्चा करेंगे।
आप को अच्छा लगा तो शेयर करिए, जैसे के आपके दोस्तों को काम आए।
चाय व्यापार में कितना निवेश करें ।
वैज्ञानिक रूप से चाय व्यापार में कितना निवेश करें ।
चाय व्यवसाय अन्य व्यवसायों की तुलना में आसान है।
आप इसे छोटे या बड़े पूंजी के साथ शुरू कर सकते हैं।
एक नया चाय व्यापारी को यह तय करना होगा कि उसे चाय के व्यापार को शुरू करने के लिए कितना चाय चाहिए ?
उसे कितना निवेश करना है ?
अपने हाथ में कितना चाय रखाना चाहिए ?
यह हिसाब बहुत सरल है ।
एक कप चाय बनाने के लिए आपको ढाई ग्राम असम सीटीसी चाय की आवश्यकता होती है।
एक दिन में एक भारतीय कम से कम 4 कप चाय लेता है।
इसका अर्थ है कि दस ग्राम चायका ग्रैन्यूलस या पाउडर है।
यदि आपका शहर या आपके लक्षित बाजार में दस लाख आबादी हो, तो सिर्फ दस ग्राम गुणा दस लाख समान एक हज़ार किलोग्राम बढ़ो।
यह दैनिक उपभोग है। मासिक नहीं, याद रखें।
दूसरी चीज याद रखना कि आप अपने शहर में चाय व्यवसाय शुरू नहीं कर रहे हैं।
पहले से ही बड़े और छोटे विक्रेता चाय बेच रहे हैं और लाभ कमा रहे हैं।
अब आप तय करें, आप कितना दुकान और मकान में बिक्री करेंगे।
मान लीजिए आप पहले महीने में दो प्रतिशत बाजार को कवर करेंगे, दूसरे महीने में चार प्रतिशत, तीसरे महीने में पंज प्रतिशत और इसी तरह इसे बढ़ाएं।
इसका मतलब है, आपके पहले महीने में, आप दो सौ किलो दैनिक और छह हज़ार किलो मासिक बेचेंगे।
हमने रविवार को भी शामिल किया है।
क्योंकि हम सभी रविवार को चाय पीते हैं, यहां तक कि अधिक कप चाय पीते हैं ।
अब अपने हाथ में अपने स्टॉक के बारे में सोचो।
न्यूनतम मात्रा कितना रखने की आवश्यकता है।
चाय ब्रांड कुछ हद तक सिगरेट ब्रांड की तरह हैं ।
लेकिन सिगरेट जैसी हानिकारक नहीं हैं।
यदि आप विल्स पीते हैं। तो आप प्रत्येक समय विल्स खरीद लेंगे।
जब तक यह आपके इलाके में उपलब्ध है।
जब यह आपके क्षेत्र में उपलब्ध नहीं है।
पसंदीदा ज़हर के लिए शायद एक या दो दिन हो सकता है आप अन्य क्षेत्र में खोज करने के लिए जाएंगे। लेकिन यदि यह सुविधा आसानी से उपलब्ध नहीं है, तो आप जल्द ही एक और आसानी से उपलब्ध ब्रांड चुन सकते हैं।
आपके चाय खरीदार लगभग इसी तरह व्यवहार करते हैं ।
अगर वे आपकी चाय पसंद करते हैं, तो वे आसानी से उपलब्ध होने तक इसे ले जाएंगे। जिस दिन यह आसानी से उपलब्ध नहीं है। वे आपकी चाय आने के लिए इंतजार नहीं करेगा।
लेकिन अगले आसानी से उपलब्ध ब्रांड खरीदी लेंगे।
इसलिए दुकान की स्टॉक खत्म होने से पहले दुकानों को फिर से भरने के लिए आपके पास पर्याप्त स्टॉक होना चाहिए।
तीसरा निर्णय पर आपको यह विचार करने की आवश्यकता है कि आपके आपूर्तिकर्ताओं से चाय प्राप्त करने के लिए कितना समय लगता है।
यदि यह दो सप्ताह है, तो आपको कम से कम 2 सप्ताह का स्टॉक होना चाहिए या ज्यादा।
इन निवेशों के अलावा, आपको अपने कार्यालय के व्यय और आपके बिक्री कर्मियों के खर्चों के बारे में फैसला करना होगा।
ये विभिन्न जगह पर बहुत व्यापक रूप से भिन्न होते हैं। यह आप तय कर सकते हैं ।
चाय व्यवसाय कैसे शुरू करें *****?
चाय का व्यवसाय आसान और लोकप्रिय है और आप इसे किसी भी स्थान पर शुरू कर सकते हैं
चाय भारत भर में लोकप्रिय है,
आप मुख्य बाजार या लेन में चाय की बिक्री शुरू कर सकते हैं।
आपको हर जगह ग्राहक मिलेगा चाय व्यापार शुरू करने के लिए |
आप अकेले सुरु कर सकते हैं ईया साझेदार लेके कर सकते है। साझेदारी व्यापार के लिए, आपको व्यापार लाइसेंस प्राप्त करने या बैंक खाते बनाने के लिए साझेदारी विलेख प्रस्तुत करना आवश्यक है।
अकेले सुरु करने के लिए विलेख जरूरत नही। लेकिन आपको व्यापार लाइसेंस आवेदन पत्र के साथ पता प्रमाण, आईडी प्रमाण, फोटो इत्यादि को और एक छोटा शुल्क जमा करने की आवश्यकता होगी।
आम तौर पर, नगर प्राधिकरण, 7 दिनों के भीतर खुशी से व्यापार लाइसेंस जारी करेगा। इसके बाद, आपको GST registration बनाने की आवश्यकता है |
राज्य जीएसटी -- अगर आप अपने राज्य में बेचना चाहते हैं, और आपको चालू खाते की आवश्यकता है।
राज्य जीएसटी पंजीकरण आपके राज्य के भीतर व्यापार करने के लिए है और केंद्रीय जीएसटी पंजीकरण पूरे भारत में व्यापार करने के लिए है |
चूंकि चाय एक बहुत लोकप्रिय पेय है और आपूर्तिकर्ताओं / उत्पादक असम, Dooars और भारत के केरल में स्थित हैं, मैं सेंट्रल जीएसटी के लिए रजिस्टर का सुझाव देता हूं।
कौन जानेै, हो सकता है कि आप कांगड़ा घाटी से चाय खरीद के असम में किसी दिन बेचेंगे। जीएसटी पंजीकरण आमतौर पर 15 से 21 दिन लगते हैं। आपके अनुमानित कारोबार के आधार पर वे शुल्क का भी शुल्क लेते हैं
अब सरकार खुश हो जाती है, जब आप एक व्यवसाय शुरू करते हैं।
बैंक खाते खोलने में 2 दिन का समय लग जाएगा। तो व्यापार लाइसेंस के लिए आवेदन करने के 1 महीने के भीतर, आप अपना चाय व्यवसाय शुरू करने के लिए तैयार हैं।
अब आगे की योजना और पूछताछ करने के लिए इस 1 महीने का उपयोग करें। योजना 1- आप किस प्रकार की चाय बेचना चाहते हैं ? --- सीटीसी, orthodox, ग्रीन टी, हस्तनिर्मित चाय या सभी उत्पादों और मसाला चाय, बांस चाय, हर्बल चाय जैसे मिश्रण भी रखें ?
योजना 2 -कहांसे आप अपनी चाय खरीदने जा रहे हैं? --- हमेशा की तरह, source से chai खरीदना बेहतर है।
तो एक सप्लायर का पता लगाएं जो कि www.assamteasellers.in जैसे चाय का उत्पादन करता है।
योजना 3 - चाय की कीमत 70 रुपये से लेकर 7000 रुपये से अधिक हो सकती है - आपकी वरीयता क्या है?
यदि आप एक बड़े शहर में हैं तो आप सभी गुणों और सभी मूल्य सीमाओं को chai बेचने का प्रयास कर सकते हैं।
लेकिन एक छोटे से टाउन या शहर में, उच्च दाम चाय से कम ओर मध्यम कोवलिटी अधिक लोकप्रिय हो जाएगा।
योजना 4- khola चाय या पैकेट चाय? --- आप थोक में चाय खरीद सकते हैं और 500 ग्राम, 1 किलो का पॉलीपैक पैक कर सकते हैं और इसे बेच सकते हैं। अगर यह किसी भी लेबल के बिना है, तब कोई अतिरिक्त कर को आकर्षित नहीं करेगा।
यह अपनी सुगंध, शेल्फ लाइफ को बनाए रखेगी और बढ़ाएगी और अंत में एक बार आपकी chai ki दुकान लोकप्रिय हो जाएगी, आप अपना खुद का ब्रांड पेश करेंगे।
जब आप इन सभी निर्णयों को लेते हैं, तो आप चाय व्यवसाय शुरू करने के लिए पूरी तरह तैयार हैं। हम आपको, आश्वस्त करते हैं, 1 साल बाद आप चाय व्यवसाय शुरू करने के फैसले को पसंद करेंगे।
Tea Tasting, CTC Tea
Tea tasting is a very important part for starting and running a tea business-- successfully. Apparently, its not an easy task. A tea taster can differentiate over 600 different taste of tea. Full fledged academic courses are there to learn tea tasting. It varies from 45 days to 1 year.
It will definitely be an advantage, if you are a qualified tea taster. You will be able to understand tea quality and its reasonable price immediately.
But most probably, tea tasting course is not available in your city, or you may not have time to pursue the course.
Do not break down, every person is a tea taster. It is always better to do a course, but if you can not, just follow these guidelines to taste tea.
If yo want to follow tea tasting technique, please arrange these small equipments--10 Tea testers mugs 100 ML size with lead, 10 Tea Bowls, 10 small tea box, 1 Tea Spoon, 2000 watt Electric cattle 1 or 2 litre size, A sand watch or electronic stop watch, a electronic scale 20 gram capacity.
First of all
Put water in electric heater and boil the water.
measure each type of tea separately 2 gram each from the tea box with the electronic scale. Put the measured tea in each cup, keep tea box aligned parrallel to the cup, so that you can recognise it.
Put 2 gram tea to the tester cup then fill boiled water in the cup upto the brink, put the lead on and wait for 5 minutes for tea steeping using electronic watch.
Now pour the content of cups to tea bowls and align it to the cups and tea box. But Do not pour the tea leaves on the bowls. Put the leaves on lid of the cup, so that you can check it visually.
Now its time for actual tasting.
Take the first bowl in your hand, sip a good mouthful of tea, start rolling on your tounge. Let your taste bud feel the taste. If you are not sure in the first sip, threw it out in a basket and take another sip.
When you are satisfied, that its taste is clear to you, check the cup for infusion, its colour, smell.
Write it down in a piece of paper------
1. What is the colour of tea and infused leaf ? Is it bright or dull colour ? Or is there any greenish taint at side part of cup ?
2. How does the tea taste ?
3. How does it smell ?
4. Does to smell of any non tea item, even a faint smell ?
Some important things you must remember here----
A. Price of tea must not influence your judgement.
B. You are not a professional Tea Taster, You are tasting tea for selecting tea for your business. So find out the taste, which are prefered by your buyers. You may or may not require very high quality tea.
You may improvise the equipments with your home cups, water heater, wrist watch etc but 2 gram tea and 5 minutes steeping time must be maintained. You may also mix milk to find out the look of final product.
Unknown Facts of Indian Tea
Do you know ? any normal tea is 100% herbal & without any chemical whatsoever, whereas herbal tea is not at all tea.
2. Tea was naturally growing in Assam of India and China. Chinese recorded drinking tea 2000 years ago. No record found of first use of tea in India. But it is believed that natives of Assam were using tea from long long time.
Other countries producing tea are either chinese variety or Assam variety.
3. When Assam variety was planted in Darjeeling, it did not do well but when chinese variety was planted there, it created history by becoming costliest tea in world.
4. Tea is the most popular and cheapest man made drinks in this green planet. Most people drinks tea than any other drinks.
5. Assam tea gardens never followed, till recently, Indian standard time. They had got their own timings, which was 1 hour ahead of Indian time. Reason was, in east part of India, naturally, sun rises early.
6.Red, black, white, green or yellow, whatever coloured tea you may prefer, all tea comes from a single plant, named Camellia Sinensis. Only manufacturing processes are different to achieve different colour and different taste.
7. All tea garden works start in the early morning, starting with office work generally within 7 am. Come rain or sun, plantation works go on, of course under umbrella but it does not stop if the rain is not torrential.
Tea picking requires soft touch so that soft tea leaf are not damaged. Most of the women workers are engaged for tea plucking.
8. Quantity plucked is directly related to earning of the tea picker, to maximise tea leaf quantity, the workers use small knives to pluck more leaf resulting in loss of quality and loss of subsequent leaf next plucking round.
9. It is said that tea is made in the plantation not in the factory. Because tea factory can not improve upon quality of tea if green leaf is not good. But surely factory can worsen it by under withering or may be over drying or by so many other mistakes in the process.
10. Tea plantation is largest organised agri sector in India.
Assam Tea Gardens Funtime
Tea Garden Managers are surely tough people. With their shorts, their big mustache and sun burnt skin, less talk, lesser smile, make them look tougher.
But they are human beings, they have also got their funny bones.
Here are some of the humours, some of these I heard in Planters get together, some I collected from www.indianteahelp.com
A British gentleman to his friend
Never drink Indian tea. Its awful, it harms you more than whisky.
Just last Saturday, I went to club in the evening, had a few pegs of my favourit whisky. Since next day was Sunday and all my friends were there with me, I had a few more glasses of whisky and returned to home around 4 AM. Being a gentleman, I knew my wife is sleeping, so as far as possible, silently, I entered my drawing room. Just after I put on the light, I found that my beloved wife is sitting on a chair and drinking Indian tea.
Before I could say her Good Morning, she started asking me loudly with pinches of abuses mixed with dirty 5 letters, 6 letters words, what I thought of myself, where from I came at this hour etc ?
I knew since I had had so many glasses of whisky, so I must keep cool and hence did not reply to my beloved wife.
That made her angrier and threw the tea cup at me. Being a chivalrous man, I did not duck it. Some how that encouraged her and she started throwing tea spoon, sugar container, tea container everything at me.
I kept my silence and as a mark my gentle attitude,I lay on the floor.
In the afternoon, I got up from floor with pains and aches, met my beloved wife and wished her a good day. She was having her afternoon tea. she neither looked at me nor returned my wish, just went on sipping her tea.
I strictly and very sincerely suggest, never drink tea, because it makes you abnormal, nonsense and cruel. That night, I had so many glasses of whisky, still I did not shout back to her, even I slept on the floor so that my beloved wife is not disturbed. My vote will always be against Indian tea.
Heard in a Planters get together from a Senior Tea Consultant.
A British Planters came back from his England after completing his furlough. This Planter brought a bottle of Sherry with him to enjoy it with his friends. He proudly displayed it on the fireplace of his drawing room. Very soon, he noticed that some one was emptying his sherry every day. British Planter was an intelligent man, he immediately understood that some of his domestic helps were having good time at the cost of his drinks. Being an intelligent man, he decided to teach his fleet of servents a lesson. He started peeing in the bottle of Sherry everyday. Still, almost everyday, he found less quantity of Sherry or ahem, pee in the bottle. After contineously refilling his bottle for over a month, he called his fleet of servents and gave them a good shouting and then told them how he was refilling his bottle everyday to teach them a good lesson, so that in future no one steal anything from him. Every one present heard it silently; there was not even sound of inhale, then bungalow Cook came forward, Respected Saab, I made a mistake, I was pouring content of this bottle in your pudding everyday to improve its colour.
This I found in www.indianteahelp.com
One day my mother went out for some shopping and my dad was in home. I was may be two years old. Someone had given me a little "tea set" in my last birthday.
Daddy was in the living room engrossed in the evening news when I brought Daddy a little cup of "tea", which was just water. After several cups of tea and lots of praise for such yummy tea, my Mom came home. My Dad made her wait in the living room to watch me bring him a cup of tea, because it was "just the cutest thing!" My Mom waited, and sure enough, I walked down the hall with a cup of tea for Daddy and she watched him drink it up. Then she says, (as only a mother would know... :) "Did it ever occur to you that the only place that your daughter can reach to get water is the toilet?"
Practical Tea joke
Biggest practical joke on tea is discovery of herbal tea. Tea is 100% herbal and actually herbal tea is not at all tea.
Finest Quality Assam Tea
I have worked in tea gardens for last 26 years. Sometime in a good garden and sometime in not so good gardens.
Every year, we produced different qualities of tea in different gardens. In my 26 year of working life, production quantity varied from 3.5 lakh kg to 15 lakh kg.
Personally, I was always in favour of making good quality tea. That is plucking soft 2 and half leaf, keeping it cool, undamaged, proper withering, proper cutting, right oxidization and optimum drying.
But, its not final, what a garden Manager decides, final is what company decides.
If garden manager wants to make better tea, he has to put extra effort, he has work harder, he has to spend more, he has to give all dues to the employees.
But, though Garden Manager is the top man in a tea garden but he is an employee of the garden not the owner. He has to follow policy of the employer.
If company wants good quality tea without spending money, garden manager has to try. If company wants poor quality tea, garden manager has to attain that.
Most of the time, personal preference of the garden manager is unimportant.
When I was working in the garden, I always wondered why some companys make average or low quality tea, every year. I used to deduce, these employers not intelligent, so they do not want to make good tea, hence can not get good price. Simple, is not it ! No its not.. I understood these when I was given charge of selling tea.
Entire India has got different preferences for different qualities of tea. Even every town is overwhelmingly prefer different qualities of tea.
Our conception of good quality is based on simple soft leaf manufacturing and making so called strong tea.
But in practice, or in buyers' mind, meaning of strong tea in many cases quite different. It may even be 180 degree opposite.
Taste of tea is an acquired taste, if a buyer is taking so called low quality tea for a considerable time, that tea becomes his preferred and best quality.
In my marketing life, sometime buyers send their preferred type of tea sample, so that we can copy it for them. I was nearly fainted when a buyer send a stale tea sample, saying that is the best quality and most popular brand in their locality.
Since, we produce tea, we do not keep any old, damaged and odorous tea to maintain our reputation. So we politely refused that buyer.s do not prefer high quality tea. Secondly, tea do not require to be made from soft leaf to become popular with the buyers. More buyers like average quality tea then high quality costly tea.
I remember a famous comment by a recent past Chief Minister of India state. That respected Chief Minister after having a cup of Darjeeling tea which was sold at auction at Rs 6000 per kg ( about 20 years ago) said to eager reporters that he could not understand the difference between his everyday normal tea and this Rs
6000 kg tea.
A tea company being an employer of 1000 of employees, knows what sells better, what will fetch sufficient money to run its tea garden. So they it wants tea which is preferred by mass people.
As I said earlier, we acquire taste of tea. it does not come with our birth. Sweet, sour, bitter etc are in part of our taste. After we start drinking tea, over the time, we acquire the taste of tea. We start liking that particular taste, which we dink everyday. Our taste makes an average of all the different qualities of tea we take and make our quality standard. Then our taste buds judge the tea on basis of this average quality standard that we had formed. Tea, better than that standard is good tea and below that standard is poor tea. But again too high quality tea which is far above than our quality standard are automatically rejected by our taste buds. Same thing happens when tea is low quality than our standard quality.
So, here point is, when you go to buy tea for your business purpose or for personal consumption, DO NOT go for so called best quality or high priced tea, rather look for tea which is familiar to you price wise and your buyerss taste standard wise. Finally, your buyer will continuously pay for your tea if they feel that your tea quality is is their standard. You are not required, neither desired to be an expert tea tester. You are a tea businessman, you are needed to satisfy your clientele. Just find out what is most popular types of tea in your locality. Try to find out that quality tea matching with local price. It does not matter whether that quality is stale or brown colour or full of fiber.
Just match it as far as possible, even up to 70% and you are a successful tea businessman.
Tea in India
Drinking tea is a fashion as well as passion in India. If you dont have any work you can spend time by drinking tea. If you are busy with work even short of time to fill your tummy, you might go for a sandwich but with a cup of tea.
When some one has come to your home, depending on your closeness with the visitor, you may offer him a cup of tea. When you offer a cup of tea to your first time visitor, his status becomes a close friend. The visitor understands that you are putting value to his presence.
It is so popular and respected that Indian Prime Minister and American President discusses two countries future course of action over a cup of tea served by Indian Prime Minster.
Same thing with other Asian Tea producing countries.
If you visit a Chinese family in China, you will find similar importance has been given to tea.
Japanese stepped up importance of tea further, they established tea rituals.
I always wanted to know why tea is so important in these countries.
Lets try to find why it is popular in India !!
Top of my list, I will include easy availability. India is second largest producer of tea. So it is easily available. You will get tea stalls on every road.
Tea is to prepare. Everyone knows that how to prepare a cup of tea.
Due to easy availability, cheap price and no complicated skill is required to make a cup of tea.
Raw tea is not testy but it gives you instant energy.
If you mix sufficient sugar and milk with tea, it becomes tasty as well as energetic.
Indian tea stalls allow tea drinkers to sit under their roof for hours if tea taking is continuous.
Cigarette becomes testier after a cup of tea. ( Please remember tea heals but Cigarette kills. )
Tea is good drink to pass time. Even writing on tea is productive utilization of time.
An Indian common Man
Scientific investment on Tea Business
Tea business easier than other businesses. You can start it with smaller or large capital.
A new tea businessman has to decide, how much tea does he require to start his tea venture?
How much he has to invest ?
How much tea stock has to be kept in his hand?
This calculation is very simple.
A person average takes 4 cups of tea that is 10 grams of tea granules.
If your city or your targeted market has got 10 lakhs population, just multiply 10 grams x 1000000 = 10000 kg
This is daily consumption not monthly.
Now remember, you are not introducing tea in your city, already big and small sellers are selling tea and making profit.
So, you make your target, say you will cover 2% market in the first month, 4% in second month, 5% in third month and so on.
These mean, in your first month, you will sell 200 kg daily and 6000 kg monthly, ( Sunday included, because all of us drink tea on Sunday, even drink more cups of tea).
Now think about your stock in hand, minimum quantity required to be kept.
Tea brands are somewhat like Cigarette brands but not harmful like cigarettes.
If you smoke Wills, you will buy Wills every time, till it is conveniently available in your locality. May be one or two days you will step out of your area to look for favorite poison. But if it is unavailable conveniently and easily, you will very soon opt for a more readily available brand.
Your tea buyers behave almost similarly. If they like your tea, they will go on taking it till it is conveniently available. The day it is not easily available, they wont wait for your tea to arrive but opt for next easily available brand.
So you must have at least one lot in your hand to replenish the shops immediately before their stock is over.
Third point you need to consider that how much time tea consignment takes to reach from its originating source. If it is two weeks, you must have stock of at least 2 weeks if not 3 weeks stock.
Other than these investments, you require to decide about your office expenditure and your sales personnel expenses.
These are very widely varies from place to place. It is best left to your discretion.
However, if you want to know about theses expenditures, may be next time, I will write on these subject.