Assam Tea

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Tea Testing Tutorials for beginners


If you are in tea business, you can use this technique to select your tea. If your friends are in tea business, you may forward it to them. Tea tasting is a very important part for starting and running a tea business-- successfully. Apparently, its not an easy task. A tea taster can differentiate over 600 different tastes of tea. Full fledged academic courses are there to learn tea tasting. It varies from 45 days to 1 full year. It will definitely be an advantage, if you are a qualified tea taster. You will be able to understand tea quality and its reasonable price immediately. But most probably, tea tasting course is not available in your city, or you may not have time to pursue the course. Do not break down, every person is a tea taster. It is always better to do a course, but if you can not, just follow these guidelines to taste tea. If yo want to follow tea tasting technique use by qualified tea taster, please arrange these small equipments--10 Tea testers' mugs of 100 ML size with lead, 10 Tea Bowls, 10 small tea box, 1 Tea Spoon, 2000 watt Electric kettle, 1 or 2 litre size, A sand watch or electronic stop watch, a electronic scale 20 gram capacity. First of all Put water in electric heater and boil the water. measure each type of tea separately 2 gram each from the tea box with the electronic scale. Put the measured tea in each cup, keep tea box aligned parallel to the cup, so that you can recognise it. After putting 2 grams tea in tester' cup, fill hot boiled water in the cup up to the brink, put the lead on and wait for 5 minutes using electronic watch for tea steeping. Now pour the content of cups to tea bowls and align it to the cups and tea box. But Do not pour the tea leaves on the bowls. Put the leaves on lid of the cup, so that you can check it visually. Now its time for actual tasting. Take the first bowl in your hand, sip a good mouthful of tea, start rolling it on your tongue. As if you are eating the tea. Let your taste bud feel the taste. If you are not sure in the first sip, threw it out in a bucket and take another sip. Repeat the process till its clear to you. But before checking the second cup, check tea leaves on the lid, check its color, fragrance. The more coppery the color is, better the quality. If the green color is visible on the edge of the cup, then the green leaves are not withered properly and its of low quality. After keeping the cup at least for half an hour, check, the cup for colour of tea, does it have a layer of milk like colour? If there is a milky layer or milk like colour then it is of very good quality. But if it is blackish colour then quality is low. When you finished checking all these criteria, then start checking the second cup following same rules. After checking the second cup, if you find it better then first cup then put the cup slightly above the first cup. But if you find it lower quality then first cup put it below the first cup. Again if you find that first and second cups are of same quality then put both the cup in same line. Do this with all the cups. That will help you to remember quality of each cup even after hours. In the beginning, you may not able able to remember all the positive or negative points of testing a tea cup. So better to write it down in a piece of paper------ 1. What is the colour of tea and infused leaf ? 2. Is it bright or dull colour ? 3. Is there any greenish taint at side part of cup ? 4. How does the tea taste ? 5. How does it smell ? 6. Does to smell of any non tea item, even a faint smell ? When you are testing tea, some important things you must remember ---- A. Price of tea must not influence your judgement. B. You are not a professional Tea Taster, You are tasting tea for selecting tea for your business. So find out the taste, which are prefered by your buyers. You may or may not require very high quality tea. You may improvise the equipments with your home cups, water heater, wrist watch etc but 2 gram tea and 5 minutes steeping time must be maintained. You may also mix milk to find out the look of final product.

Sanbhu Charan Ratnakar


Online Tea selling business.


Online Tea selling has become a good business now. Open any Online website, you will find many Tea Listings. You will get Assam Tea, Darjeeling Tea, South Indian Tea, Kangra Valley Tea, Dooars Tea, all are being sold online by e commerce companies and B to B Portals.
Generally tea quality is not bad but cost is very high. Company displaying a tea packet and asking for Rs 300. As a consumer, you happily order Assam or Darjeeling tea at Rs 300, but after the product is delivered, you find the the tea packet contains only 100 to, if you are lucky, 500 grams. That mean, tea you bought costs you Rs 600 to Rs 3000 per kg. Where as, you will get very good Assam loose tea at Rs 300 per kg. Now lets find out why these company's charges 2 to 10 times more than normal price. First reason most of these online sellers, do not have any factory, they buy it from Assam Tea Wholesalers and sell it online with their own name. 2ndly, All online e commerce companies charges very high rate. In 2014,we sold some tea through a popular e commerce company in India. They were charging Rs 30 per kg tea sold. Now if you are selling your product at Rs 250 per kg, it becomes Rs 280 per kg. This commission is based on sale price of your product. So higher the sale price, higher is the commission. 3rdly,all business to business portals are charging at least Rs 250 to to Rs 500 per sale leads. More the sale leads, less per sale lead payments. So when you pay these portal for sales lead, it is natural that you will add these costs to your sale price. If you are paid members of 3 business to business portal and paid Rs 5000 to Rs 15000 for sale leads, you will try to recover your investment as much as possible from the buyers of your product. Hence, high cost of your tea. This high price of tea is prohibiting many customers to go for better quality tea. This www.assamteasellers.in and other similar sites are expected to cut the price. If this site can do, what it intends to do, online tea buying will be far cheaper.


Roop Neel

Indian Tea Gardens, inside practices


Indian tea gardens are situated far distant from the city area, This is normal, because such a vast area of land is required to start a tea garden. But this distances of a few kilometers changes entire life style that we usually find in a city or in a town or in a village. First abnormal thing about Indian Tea Garden is that it does not follow Indian Standard time. They have got their own timings, which one hour ahead of Indian Standard Time. Just imagine, from Indian President to lowest rank of Indian follow one set of timing and Indian Tea Gardens follow another set of timings. Only when they come out of the garden, they follow IST.
Inside a Tea Garden Now you are near the tea factory. Its the biggest building inside the garden, at least 2000 square feet or more, You hear the sound of machineries and find mind cheering smell of tea. Factory is big but you find that roof of the factory was not painted in last 50 years or may be more. Walls were not white washed for may be last 5 years or more. People are improperly dressed for factory operations. Some are wearing loose fitting dresses which become dangerous for in front of machineries. You suddenly notice a small office type house nearby. This house has also got same problems. Roof unpainted for years, walls unpainted again for years. Inside the thinly lighted office, you find number of big size and heavy chairs and tables in staff room. Almost equal size room for garden manager. That is the the best room with large windows, doors, chairs and table. But again room is not painted. Though room has got chairs but nobody seen to sit in those chairs if the manager specifically orders one.
At Tea Factory and Office
Now you are near the tea factory. Its the biggest building inside the garden, at least 2000 square feet or more, You hear the sound of machineries and find mind cheering smell of tea. Factory is big but you find that roof of the factory was not painted in last 50 years or may be more. Walls were not white washed for may be last 5 years or more. People are improperly dressed for factory operations. Some are wearing loose fitting dresses which become dangerous for in front of machineries. You suddenly notice a small office type house nearby. This house has also got same problems. Roof unpainted for years, walls unpainted again for years. Inside the thinly lighted office, you find number of big size and heavy chairs and tables in staff room. Almost equal size room for garden manager. That is the the best room with large windows, doors, chairs and table. But again room is not painted. Though room has got chairs but nobody seen to sit in those chairs if the manager specifically orders one.
Tea Garden Hospitality.
Since, you have come from outside, Manager wearing a tee shirt, sorts and sports shoes might like to invite you for a cup of tea or lunch cum hard drinks session. Tea garden\'s hospitality is famous. You are also bit tired, so you go along with the manager to his bungalow. Surprise, surprise, you find small good, clean with nice flower garden bungalows before you reach the Manager\'s bungalow. On your way, you find that these are Assistant Mangers bungalow. May be manager, if it is a plantation off day, might invite Assistant Manager to give you company.
At Garden Manager\'s Bungalow.
Now you find garden Manager\'s bungalow. A palatial house with thick walls and spacious lawn with nicely cared flower garden or gardens. A nice looking lady arrives followed by a servant carrying tea. You understand from her appearance that she is Mrs Garden Manager. Every one jumps up from the chair except the husband. Manager introduces her to you. She request you and the Assistant Manager to sit down. She pours tea in the cups and offer it with snacks. You find the lady is a real lady and Manager is also a gentleman. You already have got impression that the Manager is a forceful man. By this time, jeep which brought you and others in the bungalow has been driven to the garage by the driver. But he is waiting in the back side of the bungalow for next order of the manager. You are having tea with them and manager and his better half are talking to you vigorously. Assistant Manager is bit reticent but whenever needed, he is also joining the conversation. You have an impression that the they are genuinely pleased to meet you. You are wondering what quality I have got that made them so pleased to meet me.
This is Not the conclusion. Tea garden life, its systems always fascinates me. So this is definitely not the conclusion. I will write more on my next post.

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Roop

Why People loves tea !!??


I am personally not very fond of tea. Be it Assam tea or world famous Darjeeling tea. I take 2/3 cups of tea a day. Even if I don't drink tea at all does not matter. Tea is like any other drink for me. But for my family members and guest, I buy tea. Generally from online stores like www.flipkart.com, www.assamteasellers.in or www.amazon.in www.assamteasellers.in delivers directly from their factory so price is cheaper and my guests and family members say it is better than others. But, I can not differentiate. Tea is not tasty, if you do not use milk and sugar. I always wonder what and why people are so fond of tea. I have seen 100s and 1000s of tea websites, tea forums, many not profit making voluntary sites on tea. in our childhood, tea was only drunk by elderly people and milk was for children. We were always warned against drinking tea. Now it is exactly opposite. Everyone says tea has got medicinal value. But I think it has got medicinal value only when you have got dysentery or you do not want to sleep. Some people has jumped one step ahead. They started Herbal Tea, Bamboo Tea and what not. All our life, we knew tea is made from tea tree or tea bush without mixing anything, its automatically herbal. Tea is made from camellia sinensis. {Hope my spelling is correct.} Not from bamboo {I don't know bamboo's latin name.} So how can one call bamboo leaf juices as tea ? So confusing and so popular !!

Aditya

Online tea buying guide.


Personally, being a tea garden man, I drink lot of tea. When I was in garden, tea was free, so we never bothered about purchase price. Ofcourse, we were interested about what price, as Garden Manager,we were getting. After retirement and when our tea stock finished, we started buying it from our local market. All big names of packet market with high price, but quality was poor. Every week, we were buying new tea packets of 100 grams, loose tea 100 grams. So that with this trial, wecan stumble upon the right tea. We are also taking advice of our neighbours. None of them are tea prople. So unintentionaly, they were suggesting low quality tea or secondary tea. We do not blame them, because they had never taken good tea. So they are liking 2nd grade or 3rdgrade tea. Becoming frustrated with local packet tea and loose tea market, we turned our attention to online tea market. We started with Amazon then Flipkart then Snapdeal etc and finally www.assamteasellers.in Till now this www.assamteasellers.in is our final choice. First time we bought online tea from ecommerce site, we found that price was reasonable or rather cheap, It was Rs 260 plus courier charges another Rs 75. Nicely packed. On the ecommerce site, everything looked nice. Our first shopping from ecommerce site. We were nervously waiting for our tea pack to arrive. Within 3 days courier service man knocked our door, handed over the packet, took the money and signature and left. We were also wanted to hurry up, immediately, we opened the pack. IT WAS A 100 GRAM PACKET, not a 1 kg pack. We paid more than Rs 350 for 100 packet !! Though tea was good but with Rs 3500 Rs a kg made its good taste and strong liquer a bitter untasty liquer. Next time, we were careful, opted for a new ecommerce site, checked the product throughly, then put order for 250 grams at price of Rs 600 per kg. Tea was acceptable and affordable, so we continued this online site for next 2 months. By this time, we have become 2 experts on all pros and cons of online tea market. We knew how many tea sellers are their in flip kart or amazon and prices they charge. Every thing we knew by our heart. Finally, we came across www.assamteasellers.in and now our serch is over. We get our favorit Assam tea at very reasonable price. Because this company does not buy tea from other gardens and sell it online. They have got their own tea gardens at Assam and selling tea directly to all over India. So naturally giving better quality tea and lower price. We advise Assam Tea Sellers, do not become too greedy, maintain what you are doing now, sow in good services, you will reap better result.

Achinto Sen

Find out your Tea Supplier.


All of us drink tea and drink it everyday and all times of a day. Abundant supply of tea is available in our country. So, supply is their and demand is there. 
It always make good sense to start  
a tea business.
First of all decide about the Tea quality, you want to buy. You will find market for all qualities of tea. just check your local wholesale market. You will find tea is priced from Rs 75 to Rs 7500 or may more.
You are require to decide which market you want to tap ?
Basic rule is low quality tea means low investment and low profit.  Again high quality means higher investment, small market and high profit.
Best to choose in between, i,e average quality and average price.
Type of tea you want to sale. There are different types of tea like CTC , Orthodox, Hand Made Tea. Ctc tea is very popular all over world because of easy price. Orthodox tea is preferred by high end buyers. Hand made tea is very costly. Entire process is manual and generally organik. 
Now decide source of your tea. It is always better to buy tea from source, that means directly from the producer. Everyone knows that but it is a big problem. If you search online, you will finds 1000s of tea companies selling different colours of tea starting from Black tea, Red Tea, Green Tea, Yellow Tea, Purple Tea, White Tea and many known and unknown colours of tea all under same roof.
Rest assured, they are not producers. They buy tea from different gardens and sell it after making a nice profit for them. (Naturally, they are businessmen.) They can not supply consistent quality. Reason is obvious.
Try to Buy tea from Tea Gardens. Whatever tea you want to market try to buy it from tea garden itself. If you are buying Assam tea, try it in Assam. If you are looking for Darjeeling tea, check it in Darjeeling.
Many gardens maintain websites like www.assamteasellers.in
Best to search similar sites and contact them directly. They may want you to buy higher quantity but will save on your expenses. Moreover they are reliable. You can trust them with your heard earned money and be assured that their quality will be consistent.
B To B Portals. Their are many business to business portal like Indiamart, Yellowpages, Tradeindia etc. You will find verified tea sellers their and you also get options to select from many suppliers.
Only problem is these portals sell their buy leads to their members. Members in turn recover it from their buyers secretly.

Many more factors are required to be taken in account and thoughts given to them. But main point is try to buy it always from source, may tea or may be any 




Roop Neel

Where are the benefits guaranteed with tea drinking ?


I have heard so many good things about tea. Like me everyone has heard it, particularly in recent years. 
I after hearing so much, I was impressed and decided to take tea regularly. ( I used to drink tea rarely.) To save and improve my health, cut down my weight which is increasing with the increase in age., to look fresh, improve my skin and to all other "unlimited" benefits of taking tea.
i requested my friend in www.assamteasellers.in to give a packet of tea. 
He happily gave 1 kg packet of tea, nicely packed with a hard bill of Rs 250/-
I thought such a big company and my friend is the owner, so at least he would give a free pack ! But he is a businessman not a friend man when it comes to tea.
So with a forced smile, I accepted the packet, paid the messenger and asked my better half(she drinks tea regularly) make 2 cups of tea for us.
She happily obliged. We drank tea together. She was very enthusiastic, enjoyed her cup of tea with intermittent remarks requires little tea leaf to make a cup of tea, nice tea, I like it, Good tea after long time etc etc.
I heard all comments, I could not understand the taste, neither its color, aroma anything.
However, those were not important for me. It was health, looking younger etc what is more important for me. 
So from morning to evening, I started taking 4/5 big cups of tea every day.
This, I am still continuing after 2 months. Because still, we could not finish half the packet.
My better half is very impressed.
And benefit I got from drinking tea----- got constipation, lost appetite, lost sleep, loosing hair and as a result of all these and more look older.
So my advice to all those who want to drink tea for health benefit first get your system checked first, if you are fit to drink tea or not.
Jokes apart, tea is one of few drinks which is pure nature and cheap. Drink tea as much as possible. It is very true that regular tea, Yoga and Pranayam will keep all disease at a distance. 




Benefits of Tea.

Benefits of drinking CTC tea.


Everyone knows Assam ctc tea drinking has got 100s of health benefit. If you dont know, just search google. You will get About 28,200 results (0.55 seconds).
Now, I have not checked all those sites neither I know, who has researched and arrived at this conclusion that tea has got health benefits.

When I try to find out those benefits, I find Indian Tea helps to reduce some big diseases like Parkinson's, Alzheimer's, Cancers and 100s of other diseases.
But, I have not found the source of such claims. There should be some Authority, who is corroborating these healing powers of tea. I mean some allopathic research confirmations. May be there are, but I have not checked for those sites.

From my personal experience, we know a few basic benefits of tea and at least those are sufficient for continuing drinking tea.

Let me list those.

Now a days tea is the cheapest drinks available. Water has become costly now. One bottle of water is at least Rs 10,whereas one glass of tea is Rs 5 or less than it.

A cup of tea, undoubtedly gives you energy. If you have walked for kilometers, you are tired, but take a cup of tea, it will give you energy to go for another few kilometers. It simply refreshes you.

Exam time, you require to finish course by continuing study throughout the night but getting sleepy. Assam CTC tea is best option for you to keep up throughout the night.
Similarly, had a party all night or newly married but morning office has to be attended, no problem just have a cup of Assam black tea and you are full of energy for another day in office and another party at night, may be you will require 3/4 more cups of black tea.

In india, when a visitor come to your house and if you offer him tea, you are accepting him/her as your close acquaintance if not friend. So If are good you can win and influence a friend with a nice cup of ctc tea. 

Tea is kills appetite. Now, if you are putting on weight and lazy enough to do any exercise and greedy enough to go on eating but want to cut down weight just start taking black tea whenever you are hungry. 

A cup of tea is excellent time pass. When you do not have anything to do or when you do not want to do anything, just make a nice cup of black tea and have it. Once you finished it, you will find out works those need your attention. 

When you are looking for a discussion, debate or negotiation, take a cup of strong ctc tea, (but dont give it your opponents) you can strongly put forward your points and prove uselessness of opponents points, at least you can put forward your points forcefully.

Now, if you ask me what are the medicinal value of ctc tea. Very honestly, I am unable to say. All these words like antioxidant/catechins, free radicals, polyphenols etc are Alien words for me. I regularly drink tea and drink only CTC tea 

without milk.
Mainly for some of the benefits written above. If I get extra medicinal benefits, as they say, very well and very good.
Enjoy Tea, Enjoy CTC Tea.
photo curtesy www.indianteahelp.com


Anjan

Profits in a tea business


We are often asked by new businessman or dreaming would be businessman that if they buy our tea, how much profit they can make.
This question comes to us in different shape, size and colour. 
We will try to answer it here.
Answer is very simple. 
First find out the most popular retail tea price in your city. 
From this retail price you deduct Rs 50/-. you have arrived at wholesale price. 
You know our factory price. Now add transportation expenses from our Assam factory to your city and cst 2 to 5%.
Transportation cost, generally and most of the cases, will be less than Rs 15/- and CST at most Rs 7.50/-.
So your final price is around or less than Rs 172/- 
Compare this with the wholesale price of most popular tea in your city. 
Now you have found out your gross possible profit.
Subtract your office expenditure including  employees salary, if any, from this.
So now you have arrived at your projected profit.
Now consider one important point. 
The most popular brand has started may be 5 years ago and after all efforts and strong leadership qualities like yours reached to number one position.
This is very important because you are new in Assam Tea business and also your financial strength is not as strong as the popular brand. 
But his overhead expenditure is more and he can not supervise all his works alone.
Whereas yours overhead is low and you can supervise everything including keeping personal contact with your buyers.
Buyers will happily buy your tea, if they can get your personal assurances, if the tea quality is better and price is low.
Since you can keep in touch with your buyers and you are buying tea directly from Assam factory, so you are assured of all 3 demands of your buyers.
But here you have to decide how much less profit or less price you will charge from your buyers.
Always remember, tea is like any other brand, say movie of Amitabh Bachchan. If someone is fan of Amitabh Bachchan, he will always see Mr Bachchan's movie good or bad. But Mr Bachchan had had humble beginning.
Similarly, begin with humble price till you become popular.
Most important, tea is drunk every day, numerous times by most of the consumers, so if you keep little margin even then you can earn big by just the volume of quantity sold. 


This article was written in early 2014. After that transportation cost has come down significantly, we dont think, at present transportation cost wont be more than Rs 12 inside India.
 
 








.Roop

Interesting facts about Assam tea.


Tea was one of many wildly growing plants in Assam. Only Singpo of Khamti tribes used drink tea for may be thousands of year. 
Major Bruce an officer of East India company is first European noticed tea in Assam.
His brother Charles Bruce enticed tribe head Bisha and took possession of a wildly grown tea area and organised it into a tea garden.
Tea plants imported from China did not survive in Assam but survived in Darjeeling.
Darjeeling tea made from chinese plant is world famous but China tea is not that famous compared to Darjeeling tea.
Assam Tea gives strong liquor where as Darjeeling tea gives excellent aroma.
Tea is 100% herbal. It is one of very few edible items which goes through elaborate factory process but nothing extra item is mixed with tea.
Those who sell herbal tea actually test your intelligence.
Tea is very sensitive to external smell. If tea factory mistakenly allows any odour or any smell to pass through the factory during tea making process, tea will pick up that smell for its life time. 
Self life of tea is generally 18 months, if you keep it out moisture reach.
In india tea is a primary sign of hospitality. If host offer a cup of tea to his guest, that means host is honouring the guest as a friend.
Tea is the cheapest drink even cheaper than a bottled water.
Written history about tea goes back to 2000 years.
Tea taste bitter, but tea is liked and drank by more people than sweets and sours eaters.

This article has been partly sourced from www.indianteahelp.com


Neeladitya

Starting Tea Business


Tea business is easy, popular and you can start it any where.
Tea is popular all over India, you can start selling tea at main market or at a bye lane. you will get customer everywhere.

Here are basic steps to start a tea business. 

If you have decided to start your business alone then take trade licence in your name or in the name of your establishment from Municipal Authority.

For partnership business, you require to submit Partnership deed for getting trade license or making bank account.

You will require to submit address proof, id proof, photo etc along with the trade license application form and a small fee.

Generally, Municipal Authority will issue the trade license happily within 7 days.

Next, you require to make State Sales tax registration, Central Sales Tax registration and a Current account.

State sale tax registration is for doing business within your State and Central Sale Tax Registration is for doing business all over India.

Since tea is a very popular drinks and suppliers/growers are situated in 2 and half corners of India, I suggest register for Central Tax also. Who knows, may be you will buy tea from Kangra Valley and sell in Assam.

Sale tax registration usually takes seven to ten days. They also charge a fee of around Rs 10000 depending on your expected turnover.

Now a days government becomes happy, when you start a business.

Opening a Bank account will take 2 days. So within 15 days of applying for trade license, you are ready to start your tea business. Now utilise this 15 days to make further plans and enquiries.

Plan no 1- what type of tea you want to sell?--- CTC, Orthodox, Green Tea, Handmade Tea or keep all the products and also concoction like Masala Tea, Bamboo Tea, Herbal Tea ?

Plan no 2- Where from you are going to buy your tea? --- As usual, it is better to buy the product from source. So find out a supplier who produces tea like www.assamteasellers.in

Plan no 3- Tea price starts from Rs 70 to may be more than Rs 7000/- What is your preference? If you are in a big city you can try to sell all qualities and all price ranges. But in a small city, low to medium range will be more popular than high end tea.

Plan no 4- Loose tea or Packet Tea ? --- You can buy tea in bulk and make 500 gram, 1 kg pack in transparent polypack and sell it. If it is without any label, it will attract any additional tax. This will maintain and enhance its aroma, shelf life and finally once your shop becomes popular, you introduce your own brand.

When you have taken all these decisions, you are fully prepared to launch tea business. Be sure, after a year, you will relish the decision of starting tea business.


Anjan

Tea God


tea website About 36,00,00,000 results(0.86 seconds) 
tea sellers About 2,86,00,000 results (0.21 seconds)
Tea is a simple, bitter hot drink, made from leaf of a tree named camellia sinensis. It is not sweet, sour or tasty. But 

bitter. You cannot drink it easily, without mixing milk and sugar. 
Than it gives some sort of taste. But without sugar, it is hard to drink. no, not hard to drink but impossible to swallow.

Indian say, some of them had been drinking tea for 1000s of years. Chinese say 2000 years ago, one of their kings had it 

by accident. British take pride that they popularised it throughout world. Japanese take pride with their tea rituals.

Now, as per google search their are About 2,86,00,000 tea sellers websites selling tea and 36,00,00,000 websites on tea.

As per google there are About 2,42,00,000 results on Chinese Gods, Indian Gods About 74,70,000 results, Japanese Gods 

About 1,98,00,000 results, British Gods About 3,26,00,000 results.
 
Now what is all these !! Tea has got more websites than than All Powerful, Who created tea along with all other living 

and dead, moving and immobile things. 

There are 2 types of tea from point of manufacturing technique, Orthodox and CTC. I mean there are two types of tea 

available one is orthodox, the way it was made 100 years almost similar way it is being made today another is CTC.

If you check photo of ctc tea, you will like it at least you will not dislike it. Small black, bright, granules. 
But look at orthodox tea photograph, my God, is it something edible or is it some expired insects and creepers ! Yet, you 

will find orthodox tea is costlier. If it is handmade tea organic tea with same creepy look, it becomes costliest.

Tea kettle and tea cups ! Oh my God! Kettle and cup making is a big industry. It has become an artistic industry. You do not believe it - just 

google it. Different color, different shape, different design. Many of them are so nicely designed that it can compete 

with gold jewelery deisgning. 
This www.assamteasellers.in allows only one photo, otherwise I could have uploaded 100s of artistic images of Tea Cups and Kettles.

Now I want to sincerely drink tea and read about tea. If you know good sites on tea, please post it.

I am really at my wits end. 





Roop Neel

Scientific investment on Tea Business


Tea business easier than other businesses. You can start it with smaller or large capital.
A new tea businessman has to decide, how much tea does he require to start his tea venture?
How much he has to invest ?
How much tea stock has to be kept in his hand?
This calculation is very simple. 
A person average takes 4 cups of tea that is 10 grams of tea granules.
If your city or your targeted market has got 10 lakhs population, just multiply 10 grams x 1000000 = 10000 kg
This is daily consumption not monthly.
Now remember, you are not introducing tea in your city, already big and small sellers are selling tea and making profit.
So, you make your target, say you will cover 2% market in the first month, 4% in second month, 5% in third month and so on.
These mean, in your first month, you will sell 200 kg daily and 6000 kg monthly, ( Sunday included, because all of us drink tea on Sunday, even drink more cups of tea).
Now think about your stock in hand, minimum quantity required to be kept.
Tea brands are somewhat like Cigarette brands but not harmful like cigarettes.
If you smoke Wills, you will buy Wills every time, till it is conveniently available in your locality. May be one or two days you will step out of your area to look for favorite poison. But if it is unavailable conveniently and easily, you will very soon opt for a more readily available brand.
Your tea buyers behave almost similarly. If they like your tea, they will go on taking it till it is conveniently available. The day it is not easily available, they wont wait for your tea to arrive but opt for next easily available brand.
So you must have at least one lot in your hand to replenish the shops immediately before their stock is over.
Third point you need to consider that how much time tea consignment takes to reach from its originating source. If it is two weeks, you must have stock of at least 2 weeks if not 3 weeks stock.
Other than these investments, you require to decide about your office expenditure and your sales personnel expenses.
These are very widely varies from place to place. It is best left to your discretion.
However, if you want to know about theses expenditures, may be next time, I will write on these subject.


Sharmista Gogoi
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